Best Practices for Developing a Content Strategy for Employee Advocacy Programs


While much of the discussion around employee advocacy best practices rightly focuses on program roll-out and adoption, it is equally important to focus on what content you will distribute through your employee channels -- ensuring that relevant and personalized messages are being provided to the right people at the right time. In this session we will discuss:

In this session you’ll learn:

  • Using multiple content streams tailored to various employee types and their audiences.
  • Determining the proper tone and expertise level for content, subject matter experts may require much more technical content to effectively engage their audiences, while higher level messaging will better resonate with executives.
  • Using a strategic, iterative approach for employee advocacy content strategy just as you would for any other marketing and communications program.