Developing a Global Amplification Strategy that Embraces Regional Differences


The more globally distributed a company is, the more disjointed their social media efforts threaten to become. How do you develop an effective, streamlined social media and employee advocacy strategy when your employees and audience are spread across continents and time zones? How do you craft culturally impactful social messages when every region reacts to the same message a different way?

This talk will address how Tricentis, a global B2B software company, used GaggleAmp to develop a cross-cultural employee advocacy program so effective, that it re-shaped Tricentis’ corporate social media strategy as a whole.

In this session you’ll learn:

  • A framework for developing a cohesive global social and employee advocacy strategy
  • How to apply cultural awareness to your social media without killing your messaging
  • How having established core message themes can save your sanity