Educate, Not Police: Developing Employee Social Advocates the Right Way

Teaching good social hygiene to employees — let alone social media marketing and social selling — starts by reminding them they don’t live in a police state. But how do employees in a cutthroat industry full of FUD and trolls —like cybersecurity — learn to stand out, represent the company and brand themselves effectively?

In this session you’ll learn:

• Proven techniques for teaching employees how to engage on social without falling into conversational traps
• How to position with employees who say “my profile, my opinions, go away, corporate!”
• How to gain executive buy-in for social enablement programs