Educating and Collaborating- How Xerox Expanded the Role of Social Media

In the ever-changing world of social media, internal education efforts have become increasingly important. In 2018, Xerox embarked on an ambitious campaign to bring countless colleagues and executives up to speed on the limitations, opportunities potential of social media. Their training course included lessons on the decline of organic reach, the power of influencers, the need for video content and more.

As a result, social media gained a seat at the table and partners with whom to collaborate. The effort paid off during Xerox’s most recent product launch campaign.

In this session, you’ll learn:

• How Xerox educated colleagues on the power and potential of social media in 2018
• Tips for bringing your peers, executives and employees into the social media fold
• The increased impact social media can have when it has a seat at the table