Employee Advocacy in a Privacy-Driven World


As countries around the world tighten their spam and data privacy laws, it is becoming increasingly important for global companies to have a keen understanding of what marketing activities are compliant or non-compliant. I'll share my tales from the battlefield, if you will, on what it takes to gain approval and launch an employee advocacy program at an enterprise technology organization. 

In this session, you'll learn:

  • How to sell employee advocacy to business stakeholders outside of Marketing
  • The basics of Privacy Shield and GDPR (Global Data Regulation Protection)
  • How Zebra worked with GaggleAMP on designing a Privacy Shield-compliant employee advocacy program