Clients are increasingly growing weary of how social channels are becoming push-based marketing mechanisms, where they are seen as adding the same value as billboard advertising.
In an overcrowded, Twittersphere people are gravitating towards subject matter experts as a trusted source of knowledge and experience and are keen to hear from the fountain of the knowledge rather than the company push basedTwitter id. This session will cover how one of IBM's most prominent subject matter experts is engaging clients and driving meaningful engagement. This session will cover first handy hints and tips from an SME who is not a marketer or social media lead. The session will also cover how IBM is driving social media advocacy platforms to drive top-line revenue.