Finding Your Employees' Voice


As one of the most powerful tools at a brand’s disposal, social media and its associated content strategy need to align with the brand’s goals at each post. Employees have the greatest capacity to reinforce a brand’s core message and personality — but only if properly prepared.

In this session you’ll learn:

  • How to make the case for a unified brand voice
  • Identify the key elements of a unified voice and where to find them in your organization
  • Explore specific ways brand education will bring the power of the consistent voice to employees
  • Before and after examples of off-voice content turned into on-voice content