Harnessing the ‘CEO Effect’ On Social Media to Become a PR Rockstar


Much has been discussed about how an amplified voice on social media influences content reach, lead generation, and revenue. Often overlooked is how this amplified voice can be used to generate additional media opportunities, influence journalists, and help establish a greater share of voice for your organization.

In this session you’ll learn:

  • What the ‘CEO Effect’ is and how it can be bottled up to amplify your organization's voice.
  • Actionable steps you can use today in order to target the right influencers on social media.
  • Why a CBS Evening News reporter recently said: “I love interviewing your company!”