How to Relaunch Your Brand and Drive Employee Adoption in Six Months


Company rebrands and product launches are notoriously complex and lengthy projects that consume marketing and company resources. Success depends on achieving company-wide participation, buy-in, adoption, and flawless execution across all market-facing departmental functions. Join Contently's SVP of marketing, Henry Bruce, as he shares how Contently designed, developed and successfully executed a rebrand and launch process in less than six months.

In this session you'll learn:

  • How to create a top-down organizational communication plan and process to ensure that key company stakeholders embrace and socialize the new company brand and related messaging
  • Methods to strategically utilize cross-functional teams to develop marketing and sales enablement assets that are on brand and on message. 
  • How to leverage internal influencers and key subject matter experts in the content development and rollout process
  • Tips for developing training, certification programs, and relevant playbooks to ensure adoption by all sales, client support, and product management teams