Just Starting

In this session you’ll learn:

• How to make it easy for employee advocates to express their admiration on social channels

• How to segment your program into content queues divided by technology area, geography, and business function

• How to leverage employee advocacy to dominate field marketing mindshare

In this session, you'll learn:

• How to sell employee advocacy to business stakeholders outside of Marketing

• The basics of Privacy Shield & Global Data Regulation Protection

• How Zebra worked with GaggleAMP on designing a Privacy Shield-compliant employee advocacy program

In this session you’ll learn:

• A nine step process for a successful social media event strategy 

• How to expand your social influence at events by harnessing the power of your employees

• How to create more effective customer experiences at events with social media

In this session you’ll learn:

• Proven techniques for teaching employees how to engage on social without falling into conversational traps
• How to position with employees who say “my profile, my opinions, go away, corporate!”
• How to gain executive buy-in for social enablement programs

In this session you'll learn: 

• It's ok to use other people's content to get leads, as long as you do it with purpose. 
• Sales and Marketing are going to merge. Here's what you can do to prepare for it. 
• What content to put out that your audience will be interested in.  

In this session you’ll learn:

• How to gain leadership buy-in and sustain it
• How to create content that will drive demand and keep employees engaged
• How to enable and empower your Sales team
• Bonus: How employee advocacy can help your brand steal the show at events

In this session you'll learn:

• The critical need for cross-functional partnerships across your organization(HR, Marketing, etc)

• Tactics on how to mine and create employee stories through internal engagement campaigns

• How to empower employees to be brand ambassadors

In this session you'll learn:

• Why starting at home, with a strong focus on your culture and your associates is crucial
• The process of educating your associates on the "why" and then moving to the "how" for innovation and transformation

In this session you’ll learn:

• The next step of employee advocacy. You're generating traffic from your advocates but how do you increase your conversion rates?

• About 5 tools that can help you convert leads at a higher rate

• Simple tips for driving down your acquisition costs

In this session you’ll learn:

• Where content fits into the overall marketing funnel

• How to attribute revenue, and drive incremental success with content marketing

• How to find the specific topics and pieces of content you should be focusing on

• Learn social amplification tactics that will impact the highest attributed ROI channels and optimize spend

In this session you’ll learn:

• How to calculate the value of social conversions
• The tools and processes you need to track ROI
• How you leverage that information to make informed decisions that continue to move the needle

In this session, you’ll learn:

• How Xerox educated colleagues on the power and potential of social media in 2018
• Tips for bringing your peers, executives and employees into the social media fold
• The increased impact social media can have when it has a seat at the table

In this session you’ll learn:

• How Booz Allen shifted employee social media culture from ‘risk averse’ to ‘safe sharing’
• The mix of training and educational resources Booz Allen used to meet the diverse needs of a large employee and leadership base
• How to leverage employee advocacy tools to reach dispersed employees and make sharing easy and safe