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Targeted Employee Activation Methodology

In this session you’ll learn:

  • How to make it easy for employee advocates to express their admiration on social channels
  • How to segment your program into content queues divided by technology area, geography, and business function
  • How to leverage employee advocacy to dominate field marketing mindshare
The Corporate Swamy & the Flow of Organizational Change

In this session you’ll learn:

  • How to sell employee advocacy internally
  • How to identify and onboard employees most likely to embrace cross-functional marketing
  • The skills needed to harness the marketing potential of employees across the organization
Employee Advocacy in a Privacy-Driven World

In this session, you'll learn:

  • How to sell employee advocacy to business stakeholders outside of Marketing
  • The basics of Privacy Shield & Global Data Regulation Protection
  • How Zebra worked with GaggleAMP on designing a Privacy Shield-compliant employee advocacy program

 

Nine Ways to Get More from Events with Social Media

In this session you’ll learn:

  • A nine step process for a successful social media event strategy 
  • How to expand your social influence at events by harnessing the power of your employees
  • How to create more effective customer experiences at events with social media
Educate, Not Police: Developing Employee Social Advocates the Right Way

In this session you’ll learn:

  • Proven techniques for teaching employees how to engage on social without falling into conversational traps
  • How to position with employees who say “my profile, my opinions, go away, corporate!”
  • How to gain executive buy-in for social enablement programs
Changing the Conversation from What to Why, and How Social Advocacy Will Help Partner Marketing

In this session you'll learn: 

  • It's ok to use other people's content to get leads, as long as you do it with purpose. 
  • Sales and Marketing are going to merge. Here's what you can do to prepare for it. 
  • What content to put out that your audience will be interested in.  

 

Develop an Effective Employee Advocacy Program that Drives Lead Generation

In this session you’ll learn:

  • How to gain leadership buy-in and sustain it
  • How to create content that will drive demand and keep employees engaged
  • How to enable and empower your Sales team
  • Bonus: How employee advocacy can help your brand steal the show at events
Creating Employee Advocacy & Mining Great Internal Content

In this session you'll learn:

  • The critical need for cross-functional partnerships across your organization(HR, Marketing, etc)
  • Tactics on how to mine and create employee stories through internal engagement campaigns
  • How to empower employees to be brand ambassadors
Transformation Starts at Home

In this session you'll learn:

  • Why starting at home, with a strong focus on your culture and your associates is crucial
  • The process of educating your associates on the "why" and then moving to the "how" for innovation and transformation
5 Top Tools That Turn Traffic Into Leads & Drive Down Cost of Acquisition

In this session you’ll learn:

  • The next step of employee advocacy. You're generating traffic from your advocates but how do you increase your conversion rates?
  • About 5 tools that can help you convert leads at a higher rate
  • Simple tips for driving down your acquisition costs
Content: The King of Revenue

In this session you’ll learn:

  • Where content fits into the overall marketing funnel
  • How to attribute revenue, and drive incremental success with content marketing
  • How to find the specific topics and pieces of content you should be focusing on
  • Learn social amplification tactics that will impact the highest attributed ROI channels and optimize spend
Making the Impossible Possible: Proving Social ROI for B2B

In this session you’ll learn:

  • How to calculate the value of social conversions
  • The tools and processes you need to track ROI
  • How you leverage that information to make informed decisions that continue to move the needle
Educating and Collaborating- How Xerox Expanded the Role of Social Media

In this session, you’ll learn:

  • How Xerox educated colleagues on the power and potential of social media in 2018
  • Tips for bringing your peers, executives and employees into the social media fold
  • The increased impact social media can have when it has a seat at the table
How to Relaunch Your Brand and Drive Employee Adoption in Six Months
In this session you'll learn:
  • How to create a top-down organizational communication plan and process to ensure that key company stakeholders embrace and socialize the new company brand and related messaging
  • Methods to strategically utilize cross-functional teams to develop marketing and sales enablement assets that are on brand and on message. 
  • How to leverage internal influencers and key subject matter experts in the content development and rollout process
  • Tips for developing training, certification programs, and relevant playbooks to ensure adoption by all sales, client support, and product management teams
Shifting Tides: How Booz Allen Transformed a 100+ Year Old Company to Empower Employees

In this session you’ll learn:

  • How Booz Allen shifted employee social media culture from ‘risk averse’ to ‘safe sharing’
  • The mix of training and educational resources Booz Allen used to meet the diverse needs of a large employee and leadership base
  • How to leverage employee advocacy tools to reach dispersed employees and make sharing easy and safe
An Unlikely Duo: Sallie Mae and a Hip Hop Artist

In this session you'll learn: 

  • How Sallie Mae built its first award-winning influencer marketing campaign with Dee-1
  • Tips for working with your risk partners with an out the box idea
  • How to leverage your social media advocacy team to drive awareness and engagement
 

Ready to Move On?