Before you begin to craft an employee advocacy program, it’s important to have a fully defined concept of what an employee advocate actually is, what they do, and their potential as marketers. These answers will help you answer the question, ‘Why do you need them?'

In this eBook you'll learn:

• What employee advocacy is and how to empower your team, from the sales team to the c-suite, to become thought-leaders in your industry.
• What type of marketing content works best for each social platform.
• What it takes to get a program off the ground.

The benefits of employee advocacy and content amplification for marketing and sales are well known but what about the rest of your company. How can HR benefit? What about customer success and service?

In this eBook you'll learn:

• How the departments outside of marketing and sales can benefit from content amplification.
• What it takes to internally sell the benefits to each department

So you’re ready to start an employee advocacy program? Before diving in, first test the waters with a pilot program. Launching a pilot program with a select subset of employees will help you learn what works, what doesn’t and what resources may need adjusting. 

In this eBook you'll learn:

• Who needs to be involved in your pilot program
• What internal and external resources will be needed to get started
• How to overcome objections to get buy-in from the C-Level down to the frontline employees

Marketing your brand can be a tough task when competing against larger businesses with bigger marketing budgets, so small to medium-sized businesses (SMBs) need to find an edge.

In this eBook you'll learn: 

• How employee advocacy maximizes the marketing potential of SMBs.
• How changes to social media algorithms, such as Facebook, make it increasingly harder for brands to get noticed, but employee advocacy is a perfect workaround solution.

The more your content addresses your target's needs and phraseology, the more credibility your marketing efforts will have and better success you will see through your sales.

In this eBook you'll learn: 

• How to connect the silos between your sales and marketing teams with content.
• Ways to leverage sales' knowledge to develop content that appeals to and will resonate with your target.
• How to overcome sales leadership's assumptions about content marketing and get buy-in.