Before you begin to craft an employee advocacy program, it’s important to have a fully defined concept of what an employee advocate actually is, what they do, and their potential as marketers. These answers will help you answer the question, ‘Why do you need them?'
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The benefits of employee advocacy and content amplification for marketing and sales are well known but what about the rest of your company. How can HR benefit? What about customer success and service?
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So you’re ready to start an employee advocacy program? Before diving in, first test the waters with a pilot program. Launching a pilot program with a select subset of employees will help you learn what works, what doesn’t and what resources may need adjusting.
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Marketing your brand can be a tough task when competing against larger businesses with bigger marketing budgets, so small to medium-sized businesses (SMBs) need to find an edge.
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Social selling is for more than just the sales department. It helps sales to generate better quality leads, boost their pipeline, and generally results in higher deal volume while leaving a long-lasting impact on brand awareness.
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