Making the Impossible Possible - Proving Social ROI for B2B


Proving the ROI for social is a hard-enough challenge, throw in complex sales cycles in B2B and it seems like an impossible task. However, it IS possible to generate leads and social actions that result in a real, trackable return for your business. What’s better, is that you CAN track that return. Kelsey will walk you through how she built a process that can track value back to single posts or action.

In this session you’ll learn:

  • How to calculate the value of social conversions
  • The tools and processes you need to track ROI
  • How you leverage that information to make informed decisions that continue to move the needle