This track is designed for Marketers that already have an employee advocacy program in place. In the content below, you'll learn how other organizations are leveraging employee advocacy and different techniques for helping your advocates be successful.
When Your Employee Advocates Aren’t Employees
In this session you’ll learn:
How to build excitement about engagement among non-employee advocates
How to create engaging content for employees and non-employees
How to build an advocacy program that builds your brand – and that of your advocates
How to recognize and reward your advocates to encourage continued participation