Program in Place

This track is designed for Marketers that already have an employee advocacy program in place. In the content below, you'll learn how other organizations are leveraging employee advocacy and different techniques for helping your advocates be successful.
When Your Employee Advocates Aren’t Employees

In this session you’ll learn:

  • How to build excitement about engagement among non-employee advocates
  • How to create engaging content for employees and non-employees
  • How to build an advocacy program that builds your brand – and that of your advocates
  • How to recognize and reward your advocates to encourage continued participation
Your Employees Are Your Best Content Marketing Resource

In this session you’ll learn:

  • How to identify and engage employee spokespeople. 
  • How you can use PR media training techniques to turn your employees into thought leaders.
  • From real-life case studies of integrated social media and PR content programs using employee advocates. 
 
How to Gamify Your Employee Advocacy Program the Right Way

In this session you’ll learn:

  • Proper infrastructure (set up, training, maintenance) 
  • How to fuel consistent content creation
  • What it takes to get gamification right.  
Developing a Global Amplification Strategy that Embraces Regional Differences

In this session you’ll learn:

  • A framework for developing a cohesive global social and employee advocacy strategy
  • How to apply cultural awareness to your social media without killing your messaging
  • How having established core message themes can save your sanity
 
Finding Your Employees' Voice

In this session you’ll learn:

  • How to make the case for a unified brand voice
  • Identify the key elements of a unified voice and where to find them in your organization
  • Explore specific ways brand education will bring the power of the consistent voice to employees
  • Before and after examples of off-voice content turned into on-voice content
Harnessing the ‘CEO Effect’ On Social Media to Become a PR Rockstar

In this session you’ll learn:

  • What the ‘CEO Effect’ is and how it can be bottled up to amplify your organization's voice
  • Actionable steps you can use today in order to target the right influencers on social media
  • Why a CBS Evening News reporter recently said: “I love interviewing your company!”

 

Empower Your Internal Advocates with a Social On the Go Card

In this session you'll learn: 

  • What a "social on the go card" is and how you can develop one
  • How to empower your company to empower themselves to improve a brand
  • How to build a company allegiance that is stronger than anything.
  • How to be more than just your title, making social fit in at every level and department of your company.

Ready to Move On?