Organizations increasingly look to build expert level content, to engage beyond marketing hype and ultimately leverage subject matter experts to become social media advocates. As social media evolves from an advertising push channel to a method for driving deep client engagement then organizations need to leverage their SME's on the front line of social. However, often times the best SME's are also the most adverse to social media.
As an SME for IBM in the area of Cloud
In this session you will learn: