The Corporate Swammy & The Flow of Organizational Change

Many times, your ideas will live or die based on your ability to market them to those around you. I’ve found that marketing and selling ideas internally can have a huge impact in getting things done from instituting content strategies to getting social media shares and the masses excited. Having worked on both agency and brand side, I’ll share my successes, failures and hard earned tricks and tips to use when use when instituting organizational change. Employee advocacy is a cornerstone of our strategy at Hertz which I’ll use as an example.

In this session you’ll learn:

• How to sell employee advocacy internally
• How to get “buy-in” from executives to expand marketing across business functions
• How to identify and onboard employees most likely to embrace cross-functional marketing
• The skills needed to harness the marketing potential of employees across the organization