More than ever Marketing organizations are taking on the responsibility to help companies Innovate. Often, that requirestransformationof capabilities within their organizations. From the digital imperative to mining deep insights and analytics, Marketing teams are moving are working very hard through the change curve that our industry is going through. However, what often gets overlooked are the associates and embedded culture within the company that might struggle with change and innovation.
In this session you'll learn:
Why starting at home, with a strong focus on your culture and your associates is crucial
The process of educating your associates on the "why" and then moving to the "how" for innovation and transformation