Launching an Employee Advocacy program to a Global Organization

Getting your sales team on-board with any new marketing initiative can have its share of challenges. In this webinar, Sally-Anne Kaminski, Manager of Global Social Media Strategy for Zebra Technologies will detail how she coordinated the global launch of their employee advocacy program to their organization. Their plan included deep involvement from the CMO, a mainstage presentation during their annual sales meetings and dedicated training sessions.

In this webinar you'll learn:

  • Best Practices for Managing User Interest and Licenses

  • Considerations for Single Sign-On Integration

  • Tips for Content Optimization