Launching and Running an Employee Advocacy Program: Practical Advice From Someone Who’s Been Through It

When your company has over 5,000 employees, like TransUnion, making sure they represent your brand accurately on social media can seem like a bit of a challenge.

As with any enterprise initiative, many stakeholders need to be involved and a variety of questions arise as you start empower your employees to become more active on social.

• What group do we start with?
• Who will we expand this to next?
• What content do we provide them with?

In this webinar, Kristen O’Neill, Corporate Social Media Manager for TransUnion details how she addressed these questions, launched a successful employee advocacy program and share her plans to expand it.

In this webinar you'll learn:

• How to identify who to recruit
• Methods for scaling the onboarding process
• Deciding when and how to expand the program
• Reporting on metrics beyond impressions and clicks