When Your Employee Advocates Aren’t Employees


Driving participation and engagement in your advocacy programs is one thing when working with employees (who can be hired, fired, promoted and chastised). But it can be a completely different animal when you’re working with independent contractors in a sales organization dispersed across the country (none of which are actually employees).

In this session you’ll learn:

  • How to build excitement about engagement among non-employee advocates.
  • How to create engaging content for employees and non-employees
  • How to build an advocacy program that builds your brand – and that of your advocates.
  • How to recognize and reward your advocates to encourage continued participation