Your Employees Are Your Best Content Marketing Resource

In a recent survey, 91% of respondents indicated that they were doing content marketing, but 53 percent of teams were small or one-person operations. How can brands keep up with content demands? Turning to a free resource that already knows, and maybe even loves, your brand is a no-brainer. Employees are authentic, they are intrinsically motivated, and they can be brand safe spokespeople in ways that no paid influencer could ever provide.

In this session, you’ll learn:

• How to identify and engage employee spokespeople.
• How you can use PR media training techniques to turn your employees into thought leaders.
• From real-life case studies of integrated social media and PR content programs using employee advocates.